About

I came for the content.I stayed for the cut.

I'm Hisham Alfar, a director and editor based in Amman, Jordan, making brand films, campaigns and commercials for brands and agencies across MENA.

Hisham Alfar

Director & Editor

The story

The side hustle won

How I work

Fewer hands,
more of the idea

Most commercial work loses its shape between the deck and the delivery. Running the chain end to end is how I stop that happening.

Brands I've worked with

In good company

Directly and through agencies, across beauty, luxury, watches, sport and tech.

Toolkit

What's in the bag

Hisham Alfar in a dark suit, seated in the back of a car at night

P.S.

Funny enough, the content I set out to make is only starting now.

This site is the first piece of it.

hisham@hishamalfar.com →